Tinashe’s “Joyride” Moves Less Than 10k Units

Lifted on the backs of the Offset-assisted ‘No Drama,’ ‘Me So Bad’ (featuring French Montana and Ty Dolla $ign), and the Future-enlisted ‘Faded Love,’ the nonperformance of the cuts on the Hot 100 seemed to be a precursor to the commercial failure of their parent set.

Against all odds and with the support of her patient fan base, T went to chart battle last week with ‘Joyride’ and was initially expected to shift 5-7k by the tracking week’s end (as we reported here).  Unfortunately, refreshed reports indicate she did not even meet industry analysts’ lowest expectations.

‘Joyride’  First Week Sales (Pure):  4,710

‘Joyride’ First Week Sales (SPS):  9,800



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